We focus on the „NOW“ to create the „HOW“.

NOWHOW was founded in 2021 by two Japanese artists from completely different background— performing artist and a leather craftsman. While we are neither designers nor pattern makers by trade, we bring our unique creative vision and skills together to make our creations possible.

Our inspiration comes from a pursuit of uniqueness and the aesthetics of contemporary expression. Yet, our products remain simple, timeless, and durable. We believe fashion should be more than just fleeting trends— it should be something that stays with its owner for generations.

Each piece in our main collection is made to order, crafted entirely by a single artisan, and carefully inspected by our own hands and eyes.

We invite you to rethink how you consume fashion and make conscious choices about what you wear and own. We personally source our materials, and every piece is handcrafted in our studio. We do not hold stock; instead, we embrace a made-to-order approach, ensuring each product is made with intention. Every item comes with a five-year free repair guarantee, reinforcing our commitment to sustainability and craftsmanship.

We stand by slow fashion.

Buy less, cherish more, and use what you love for longer.