NOWHOW was founded in 2021 in Berlin by Japanese duo — one from performing arts and physical expression, the other from years repairing leather goods. The name, NOW + HOW, holds a quiet intention: a name shaped not by what we wished to become, but by how we choose to be.

Neither of us studied fashion. For us, a product is not decoration but something to be used — a shape that emerges from the gestures of daily life. Each piece is made by a single artisan, from beginning to end. When the same hands remain with the same material throughout, decisions shift from procedure to perception, settled through a dialogue between hand and material.

All of our leather is sourced as a byproduct of the European food industry, processed only in tanneries certified by the Leather Working Group. Every product is made to order, one by one, in our Berlin atelier — and we repair what we make. Tending to a product over time is part of how we stay in relationship with it, long after it leaves our hands. For the first five years, repairs are offered at no cost; beyond that, we continue to take them in at material cost.

We focus on the NOW to create the HOW.